One Day A Week Can Make A World Of Difference...


Originally the concept of Meat Free Monday was introduced during World War I, the U.S. Food Administration urged families to reduce consumption of key staples to aid the war effort. “Food Will Win the War.” 

The government proclaimed, and “Meatless Monday” and “Wheatless Wednesday” were introduced to encourage Americans to do their part. The effect was overwhelming with more than 13 million families signing a pledge to observe the national meatless and wheatless conservation days...

The campaign was revamped during World War II when President Franklin D. Roosevelt relaunched it to help that war’s efforts on the home front. In the immediate post-war years, President Harry S. Truman continued the campaign to help feed war-ravaged Europe...

Meatless Monday was revived in 2003 by former ad man turned health advocate Sid Lerner, in association with the Johns Hopkins Bloomberg School of Public Health’s Center for a Livable Future...

In 2009 Sir Paul McCartney launched his own Meat Free Monday campaign and as the video below illustrates he invited people from all over the world to send in their recipes and songs... which Craig did... the end result was Craig's take on the movement and released as a single...


Craig's single is available from just about every store on the planet and of course you can visit Meat Free Monday's website with links to both below...